Following the previous article in this set, I received an email from a reader expressing confusion over some of the provisions in the Columbus Symphony Orchestra (CSO) master agreement which pertain to full time positions not provided for by name. In particular she wondered how a musician can have a full time position but not have that position protected by name in the master agreement. In short, the 22 CSO musicians who have full time contacts for positions which are not provided for by name are still afforded the same guaranteed employment status from one season to the next as are the full time positions for by name. Here’s how it works…
I Wonder What They Would Do For Ticket Sales
An article in the 2/13/2008 edition of The Hollywood Reporter examines a NYU study that determined blog posts can triple album sales. This is an early step toward quantifying the impact new media has on the cultural consciousness…
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Jacksonville CEO Resigns
According to a report published online at the Jacksonville Times-Union by Roger Bull, Jacksonville symphony Orchestra CEO, Alan Hopper, has resigned and plans to officially step down within the next few months…
Microsites: The Future Of Performing Arts Websites?
I was hoping that Monday’s article about the "Ode To A Ford" project would spark a comment or two about the added value Ford’s microsite added to what is a straight-up viral ad campaign. I remember having a conversation with a colleague who doesn’t work in the orchestra business and isn’t a musician about a year ago and we were talking about the quality of orchestra website education sites. In general, we concluded that most weren’t very educational from the perspective of getting the user involved in the subject material. "As someone who doesn’t know much about classical music to begin with, I don’t come away from educational pages feeling like I learned anything." …