How To Connect With New Media: Part 4

Part 3 of this series offered practical advice on how performing arts organizations can build genuine relationships with new media outlets. It also presented detailed instructions on how to design marketing materials especially for new media sources that are capable of making the most out of those relationships. In order to assist organizations with these tasks, this installment will examine some tools that will help with that process…

Read more

How To Connect With New Media: Part 3

Part 2 of this series offered practical advice on how to become familiar with new media outlets by reading and becoming involved through the art of submitting comments. This installment will expand on those initial steps by exploring constructive methods for building direct and enduring relationships with new media authors as well as how to adapt traditional marketing materials to the nontraditional environment of new media…

Read more

How To Connect With New Media: Part 2

Part 1 of this series defined new media and how performing arts organizations can identify and categorize new media outlets into local, national, and international sources. This installment will continue by detailing how you can familiarize yourself with the sources you’ve identified and make initial contacts…

Read more

Search Results

var googleSearchIframeName = “results_003518229366710653758:awan6_u2toa”; var googleSearchFormName = “searchbox_003518229366710653758:awan6_u2toa”; var googleSearchFrameWidth = 480; var googleSearchFrameborder = 0; var googleSearchDomain = “www.google.com”; var googleSearchPath = “/cse”;