The final installment in this series will wrap up all of the loose ends from in addition to examining some do’s and don’ts for both new media outlets and performing arts organizations. We’ll also look at some current efforts to reach out to new media outlets among orchestral organizations…
How To Connect With New Media: Part 4
Part 3 of this series offered practical advice on how performing arts organizations can build genuine relationships with new media outlets. It also presented detailed instructions on how to design marketing materials especially for new media sources that are capable of making the most out of those relationships. In order to assist organizations with these tasks, this installment will examine some tools that will help with that process…
How To Connect With New Media: Part 3
Part 2 of this series offered practical advice on how to become familiar with new media outlets by reading and becoming involved through the art of submitting comments. This installment will expand on those initial steps by exploring constructive methods for building direct and enduring relationships with new media authors as well as how to adapt traditional marketing materials to the nontraditional environment of new media…
How To Connect With New Media: Part 2
Part 1 of this series defined new media and how performing arts organizations can identify and categorize new media outlets into local, national, and international sources. This installment will continue by detailing how you can familiarize yourself with the sources you’ve identified and make initial contacts…
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