Enabling Patrons

Faithful reader Frank in Alexandria and I had a productive communication last week. Frank is very passionate about revitalizing classical music in his lifetime and he brings a refreshing analytical approach thanks to his years as a research scientist. Here’s what Frank had to say: “Progressive groups will be will become stronger if they communicate and cooperate. One of the ways any committed person like me can help is to gather …

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Tomorrow’s audience today

Audience development. In the language of orchestral management that means getting people to show up for concerts. Many of us are familiar with the Classical Music Consumer Segmentation Study conducted by the Knight Foundation, and if you aren’t I highly recommend that you go take a look at it. Although it isn’t a perfect study, it does help us begin to address this critical problem in an analytical fashion. Unfortunately, one …

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