Drew McManus on the orchestra business.
On January 22, 2015 we took a look at how a New York Philharmonic (NYPhil) promo video on Facebook for their Bugs Bunny At The Symphony II show managed to go viral along with its impact on ticket sales. As a worthwhile follow-up, it is worth pointing out sales were so high, the NYPhil added an additional performance to the original three. The show’s co-creator, George Daugherty, posted a note on his …
On 1/16/2015, The New York Philharmonic (NYP) posted a video clip on their Facebook page of the Bugs Bunny At The Symphony II show to help promote their events on 5/15 and 5/16. Since then, it’s racked up more than 3 million views, nearly 25,000 likes, over 1,400 comments, and more than 66,000 shares. For patrons, the show is a regular draw and for orchestras and presenters, it has been a …
For the past 23 years, I have conducted these crazy concerts called Bugs Bunny on Broadway and Bugs Bunny at the Symphony, where we pair the greatest symphony orchestras in the world with an evening full of Looney Tunes projected on a big screen above the orchestra, and do all the great classical music/classic animation send-ups like What’s Opera, Doc?, The Rabbit of Seville, Rhapsody Rabbit, et al, with their incomparable Carl Stalling rollercoaster-ride, heart-pounding original scores played live.