The Concert Experience Is Once Again A Hot Topic (and that’s a good thing)
The 2/21/2017 edition of the Wall Street Journal published an article by Terry Teachout (subscriber only) that examines some recent work by the California Symphony into attracting millennials. Specifically, the article touches on the orchestra’s efforts to identify reasons why new ticket buyers are discouraged from returning and, spoiler alert, they are mostly non-artistic. If all of this sounds a bit familiar, that’s because the California Symphony’s executive director, Aubrey Bergauer, …
