Accessibility + innovation = accomplishment…
The day after my radio appearance on WNYC’s Soundcheck I received a nice note from one of their production employees thanking me for posting a notice about the show on Monday’s blog. She also notified me that instead of posting a traditional link to their digital archive I could actually embed the dedicated segment directly on my blog.
She described it as “It’s kind of like YouTube” (note the popular online service reference – smart) and then pointed me to a very detailed, but concise, page at the WNYC website which provided instructions on how to obtain and install the embedded audio clip.
Not only were the 263 word long instructions very easy to follow (it is a simple as cut & paste) but it required no special software to install, code to learn, or nearly any advanced grey matter effort at all. Here’s an example of how WNYC’s embedded audio player loaded with an individual radio segment functions (in particular, the clip from Monday’s show):
This is an ideal example of how accessibility combined with innovation produces some really worthwhile results. All it took for WNYC to take advantage of it was to make sure one of their guests knew it was available (I doubt it took the production employee more than two minutes to send me that email).
There is a big market classical music, orchestras in particular, haven’t tapped into yet: the online fan site niche. Once orchestras catch up, a tool such as the embedded audio player employed by WNYC will be precisely what they need to develop.
Postscript: how far behind are orchestras in the online fan site market? Do a Google search for “[my local symphony] fan site” and see what you turn up. I did one for “Chicago Symphony fan site” and the only promising result took me to a rottentomatoes.com webpage previewing the “Chicago Symphony Orchestra: Historic Telecasts – Fritz Reiner / Paul Hindemith / Leopold Stokowski (1954-1963)” DVD. At the bottom of the page, rottentomatoes had their automated “create a fan site” tool they make available for every piece of media reviewed at their website ready to go.
Rottentomates.com (a popular fan driven movie review website) has this technology worked out to such a degree it is effectively a “fire and forget” tool. I have yet to run across a similar such tool that is prominently displayed on an orchestra’s website (if you know of one out there, please point it out).