Inside The Arts continues to grow and today marks the launch of its latest blog. Broadcast veterans Mike Janssen and Marty Ronish fill a void in the cultural blogosphere by exploring the field of classical music broadcasting at Scanning The Dial . What does the future hold for classical music on the radio? Where is radio falling short, and where can it leap forward? In an era of iPods, XM, and Web streaming, how much does radio still matter? Mike and Marty aim to find out and you get to go along for the ride. They capture the tone of Scanning The Dial best in their respective blog descriptions:
“The media world is in a state of flux, ‘disruption’ is the buzzword,” says Mike. “Some broadcasters respond with fear or denial. Others see it as a time of great opportunity to test new technologies, forge new ties with listeners and develop unique programming that will cut through the noise and set them apart. All this makes now a fascinating time to launch this blog which follows these developments.”
“People in classical music radio are scared, they’re afraid of losing their jobs and are defensive about the industry,” says Marty. “And as stations consolidate, there’s less fresh content out there. The upside in this bland landscape is that anything fresh and wonderful stands out like a beacon. Exploring classical radio in an interactive format like a blog seems like the right thing to do at the right time.”
Inside The Arts is fortunate to have not one but two broadcast insiders among its members. You’ll find all of Scanning The Dial’s most recent articles at Inside The Arts’ homepage but in the meantime, stop by and have a look around at all Scanning The Dial has to offer.