Do Preview Clips Sell Tickets?
Thu, Jul 7, 2008
by Drew McManus
I had a fascinating conversation yesterday with someone in the business about whether or not preview audio clips have any impact on selling concert tickets. Conventional wisdom would dictate that giving people a sample of something before they buy is usually a good thing and clips via an orchestra’s website has any measurable impact on
Powerful New Development Tools
Wed, Jul 7, 2008
by Drew McManus
The 6/28/2008 edition of HuffingtonPost.com featured an article by Julia Moulden which focused on BringLight.com, an online service that makes it easy for donors to contribute to 501(c)3 charitable organizations. I’ve been meaning to write a series of articles about Bring Light for half a year now and there simply isn’t a good excuse as
A Must Read
Tue, Jul 7, 2008
by Drew McManus
If you haven’t read John Fleming’s article in the 6/29/2008 edition of the St. Petersburg Times that chronicles the story of violinist Stewart Kitts then you’re missing out. At a time when newspapers appear to be shedding salaried music critics and cultural reporters, it is heartening to see a paper reaffirm the value of such
Sometimes, The Best Parallel Is Perpendicular
Mon, Jun 6, 2008
by Drew McManus
A few months ago I had an intriguing email exchange with Erik Hanberg, former Managing Director of the Grand Cinema, a non-profit art-house movie theater in downtown Tacoma, WA. We were discussing the similarities and differences between the field of orchestra management and art-house movie theaters and he shared an instance from his time managing
No Pathos For Summer Festivals
Fri, Jun 6, 2008
by Drew McManus
Although daily traffic was on par for the blog average, the reader poll from Wednesday, 6/25/08 garnered the lowest number of participants of any poll in Adaptistration’s history. At the time this article was written, the Music Festival Convention poll only managed to generate 10 percent of average poll response. I admit that the low
