I had a fascinating conversation yesterday with someone in the business about whether or not preview audio clips have any impact on selling concert tickets. Conventional wisdom would dictate that giving people a sample of something before they buy is usually a good thing and clips via an orchestra’s website has any measurable impact on ticket sales one way or another.
Year: 2008
Powerful New Development Tools
The 6/28/2008 edition of HuffingtonPost.com featured an article by Julia Moulden which focused on BringLight.com, an online service that makes it easy for donors to contribute to 501(c)3 charitable organizations. I’ve been meaning to write a series of articles about Bring Light for half a year now and there simply isn’t a good excuse as to why that series isn’t done. Regardless, publishing something the wake of Julia’s excellent article will …
A Must Read
If you haven’t read John Fleming’s article in the 6/29/2008 edition of the St. Petersburg Times that chronicles the story of violinist Stewart Kitts then you’re missing out. At a time when newspapers appear to be shedding salaried music critics and cultural reporters, it is heartening to see a paper reaffirm the value of such professionals by devoting the necessary amount of space to properly tell a story such as this. …
Sometimes, The Best Parallel Is Perpendicular
A few months ago I had an intriguing email exchange with Erik Hanberg, former Managing Director of the Grand Cinema, a non-profit art-house movie theater in downtown Tacoma, WA. We were discussing the similarities and differences between the field of orchestra management and art-house movie theaters and he shared an instance from his time managing the theater when he tried to find as many parallels as he could from neighboring performing arts groups to help him run the theater. As a result of our exchange, Erik put together some intriguing observations in the form of a stand-alone blog post which I’m pleased to share as a guest post…
No Pathos For Summer Festivals
Although daily traffic was on par for the blog average, the reader poll from Wednesday, 6/25/08 garnered the lowest number of participants of any poll in Adaptistration’s history. At the time this article was written, the Music Festival Convention poll only managed to generate 10 percent of average poll response. I admit that the low voter turnout on this topic was disappointing and I hope it isn’t an indication that the stovepiping between segments in this business is on the rise. On the bright side, a clear majority of those who did respond felt that summer music festival managers and board members should have their own mini-conference since they don’t usually have the time to attend the regularly scheduled annual conferences…