A Viral Marketer, An Orchestra, And A Brewmaster Walk Into A Bar…
Fri, Mar 3, 2008
by Drew McManus
Thanks to the seemingly endless creativity among the folks who marketing beer, Victoria Bitter (a brand in the Fosters chain commonly referred to as VB) launched a viral ad campaign toward the end of 2007 that featured 95 musicians from the Melbourne Symphony Orchestra and Orchestra Victoria performing solely on 451 VB bottles and 6
Another Take On Orchestral Microsites
Thu, Mar 3, 2008
by Drew McManus
As an interesting continuation to the topic of orchestral microsites a reader sent along a link to the Berlin Philharmonic Cello Challenge, a microsite of the Berlin Philharmonic website. The microsite is designed entirely in Flash and although it is apparent that they spent a great deal of time on the microsite’s aesthetic quality, it
Windows Vista, How Do I Hate Thee? Let Me Count The Ways.
Wed, Mar 3, 2008
by Drew McManus
Actually, I only need to list one big reason right now. As it turns out, windows vista decided to install a major upgrade last night and in the process it destroyed all copies of everything created via Microsoft Word saved to my hard drive, including the article which would have been published this morning. As
Even Marathons Have To End
Tue, Mar 3, 2008
by Drew McManus
Good news in Phoenix as the Arizona Opera Company and the Arizona Opera Orchestra Musicians’ Association reached a tentative agreement on Sunday, 3/9/2008. The 12 month long negotiation reached a critical point last month when both sides approved a side letter to the agreement which guarantees the Arizona Opera Orchestra Musicians right of first refusal
Are You Suffering From Trombone Envy?
Mon, Mar 3, 2008
by Drew McManus
Holly Mulcahy posted what I thought was a fascinating article last week at The Partial Observer which examines how even professional orchestra musicians are sometimes unaware of the occupational pitfalls of their musician colleagues. The gist of the article is that a little knowledge goes a long way toward improved understanding and job satisfaction and
