There’s A New eBook In Town And It’s Free

Hot off the heels of the Reader Segmentation Study, it is time for the latest installment in the series of Adaptistration publications: The 2009 Readers Segmentation Study Report. The 28 page color report contains expanded material from the original series and if you have internet access while reading your copy you can take advantage of its special interactive features…

The 28 page eBook contains new and revised material – download and read on your desktop, notebook, or iPhone today.
The 28 page eBook contains new and revised material so download and read on your desktop, notebook, or iPhone today.

In particular, each of the reports’ charts and graphs is linked to the direct online source file. All you have to do is click on any chart and you’ll automatically open a browser window and head straight to the full size source file. It’s a handy feature for anyone wanting a closer look at some of the larger graphics (like this one) and all you need is a copy of Adobe Acrobat Reader or any program capable of accessing a .pdf file.


About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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