TAFTO 2011 Contribution: Timothy Hankewich

I’ve only met one music director who smiles and laughs as much as Orchestra Iowa music director, Tim Hankewich. In fact, you can actually hear Tim’s smile in his voice and luckily for you, Tim’s contribution follows a growing trend among TAFTO contributors and comes to us in audio format so you’re going to get to experience it firsthand. ~ Drew McManus


With April being the official “Take a Friend to the Orchestra” month, the notion of audience development has been weighing heavily on me of late.  This sound clip is a light hearted illustration about what I believe when it comes to building new audiences and relationships.  Many contributions to this website have elaborated eloquently on the techniques, philosophies and approaches one can take towards this end.  My point is simple in that audience development and more specifically the task of inviting people to join you in the concert hall is a shared responsibility–not one just reserved for an orchestra’s marketing staff.  To be effective, it must be a concerted effort joined by the staff, conductor, musicians, and most importantly, the patrons themselves.
~ Tim Hankewich


[audio:http://adaptistration.com/wp-content/uploads/Maestro-Final.mp3|titles=TAFTO 2011 Contribution: Timothy Hankewich]

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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