2011 Orchestra Website Review: Detailed Scores

Designed to provide additional information about how each orchestra fared in the reviews, the detailed scores drill down to provide data for each of the six categories. Additionally, the average score for each category is provided so as to provide an additional frame of reference for how well each group performed.

IN THEIR OWN WORDS

Perhaps the most valuable component in this installment is the inclusion of responses from an open-ended essay question in the surveys orchestras completed as part of the reviews which provides the opportunity for each group to include any additional information they feel is relevant to their respective website. As such, those essay responses are provided via tooltips in the following charts, orchestra names with an asterisk (*) indicate those with additional information.

As a personal aside, I would like to thank each group that completed the survey and indicated they would allow the full results to be published alongside the reviews. Kudos for taking the time to participate in improved transparency, especially at a time when life in the office is busier than normal for most professionals!
The 2001 Orchestra Website Review data is only available at Adaptistration Premium; get your subscription today.

WHAT’S UP WITH THE NEGATIVE SCORE?

2011 Orchestra Website Reviews Detailed ScoresOne category in particular sticks out this year in that it was possible for an orchestra to obtain a negative score. In the Mobile Platform category, orchestras received points for providing the ability to access most recent events on the landing page, purchasing single tickets for upcoming events, and the degree to which the site was optimized for the respective platform (Smartphone or Tablet).

At the same time, negative points were awarded for issues that produced broken links or interfered with functionality via the above items, such as Flash or similar troublesome elements. Likewise, a smaller amount of negative points were possible if rotation between portrait and landscape orientations interfered with the same elements.

As a result, if a site garnered the maximum number of negative points from the negative score elements and minimum number of points from the positive score elements, the sum produced a negative balance.

Granted, it didn’t happen often but a few groups did manage to fall into that worst case scenario for one sub-category or another and one group, the Baltimore Symphony, fell into that for both, thereby producing an overall negative category score.

Interestingly enough, the sub-category which produced the most negative point values was the Tablet OS platform section. Although sub-category scores are not provided here, they are available for all categories via a subscription to Adaptistration Premium (2011 data should be available by the end of this week).

SURVEY RESPONSES

Each year, orchestras in the review are invited to complete an optional survey designed to provide readers with information about each orchestra’s website that go beyond the items included in the review, such as ticket sales information and design details. The groups below have graciously provided that information for public review.

The Venture Platform

One of the byproducts from conducting the Orchestra Website Reviews for so many years, listening to so many marketing and IT professionals pinpoint their frustrations with developing an online presence, and working directly with numerous groups on these efforts is a precise knowledge of what arts organizations need to improve their endeavors. Over the years, I’ve searched for a way to bring all of this together by creating a system designed especially for performing arts organizations and over the past season that goal was finally achieved with the release of The Venture Platform.

I am enormously proud of what Venture has to offer and I firmly believe it will have a positive impact on how performing arts organizations will successfully present their concert schedule, sell tickets, facilitate making donations, provide organizational information, and utilize dynamic content on a platform that’s designed especially for their needs.

Read more about Venture and how it relates to the Orchestra Website Reviews in the disclosure section from Monday’s evaluation criteria article.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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  1. HI Sheila, the only other requirement is the orchestra must have a CBA and be a part of either ROPA, ICSOM, or IGSOBM. If you folks meet that final requirement, I’ll be happy to add you to the 2012 review. Just let me know.

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