A few months ago, Google implemented one of the largest changes in its history regarding how the search engine’s algorhythms index content. Code named Penguin, it ushered in a host of measures that penalize sites which violate their Webmaster Guidelines for proper (Search Engine Optimization) SEO techniques. What this means for orchestras is if your organization has ever employed the services of an old school, black-hat SEO quack, then your site is going to get penalized, and penalized hard, in search results.
Month: July 2012
Schoenberg. It Had To Be Schoenberg.
There aren’t a lot of things you can count on in this business but one thing that’s sure to deliver a dazzling display of passionate pyrotechnics is getting people to talk about programming. Case in point, conductor Bill Eddins recently published a pair of articles at Sticks and Drones suggesting the predominance of Second Viennese School compositions throughout the course of the 20th Century may not have been the best thing for classical music; especially large performing arts organizations, like orchestras. And thus the gates of Hell flew open.
The Only Thing We Have To Fear Is Each Other
There’s an absolutely fascinating discussion going on as the result of a 7/2/2012 blog post from Diane Ragsdale. I plan to cover the main topic of that post at a later date but one of the ancillary issues stemming from the discussion worth your attention is what appears to be the onset of a budget size based caste system within the theater field.
Why Isn't Everybody Nice?
Sunday’s appearance on SoundNotion.tv was a great deal of fun but one conversation in particular worth noting from the Good News segment is something that I’ve been meaning to write about for some time now but simply haven’t done it. Specifically, the Nashville Symphony Orchestra (NSO) and their ordeal while forced out of their brand new concert hall due to the devastating Nashville 2010 flood. Of all the doom and gloom stories going around these days, Nashville’s situation is one of real inspiration and a model behind what can be accomplished when an organization leverages a strong institutional vision and cohesive stakeholder support.
I'm All About The Good News
I finally get a chance to talk to the crew at SoundNotion.tv about something other than doom, gloom, destruction, labor fights, pension gutting, and other such nonsense in this Sunday’s episode. If you’re new to SoundNotion.tv’s weekly internet video show you’ve been missing out. This pack of 20-something composers + 1 have demonstrated over the past year that they can take a good idea that started off as something fun to do in grad school and keep it going for no other reason than the fact that the content, format, and discussion is fun and informative. If it weren’t, do you think they’d have a regular cavalcade of guests like Alex Ross, Jeremy Denk, Augusta Read Thomas, yours truly, and many, many more?