Did You Know Google Is Shutting Down Feedburner?

Although the news has been flying along under the radar for the past few months, it has become clear that Google is beginning to phase out FeedBurner, a popular feed management service used by a slew of individuals and businesses alike. And orchestras are no exception; so if this is news to you, don’t wait for the service to go dark before you start making migration plans!

For what seems like the beginning of time in internet years, FeedBurner has been a staple resource for providing customized RSS feeds and related traffic statistics. It distributed your content to a number of social networking aggregators such as Digg and del.icio.us, provided an email subscription service (which sent an email message to subscribers each time your site published new content), and cached your feed content to Google’s servers.

And perhaps the best part is like most of Google’s services, it was free to use.

Unfortunately, there are no clear standouts for single provider alternatives. Consequently, finding an alternate resource will depend on how you use FeedBurner at your site(s). Most orchestras, whether they realize it or not, use RSS feeds in email marketing campaigns so that’s going to be one of the first areas you should look to uncover any FeedBurner use that needs to be replaced.

And for groups that don’t directly manage these sorts of website related issues on, you need to ask your provider about what sort of plan they have in place to make sure you don’t get caught with your virtual pants down once Google yanks the plug (IMHO, this shouldn’t be something you have to pay for).

And on that point, there’s no single date when Google plan to flip the switch; instead, it appears to be more of a rolling phase out of the service but to give you an idea, Google announced that it is officially shutting down FeedBurner’s API on October 20, 2012.

If anyone is interested in some recommendations for Feedburner alternatives, I’ll be happy to offer up some suggestions. To that end, send me a note and let me know how you were using FeedBurner to begin with so I can point you in the right direction.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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4 thoughts on “Did You Know Google Is Shutting Down Feedburner?”

  1. I’ve seen the FeedBlitz mention at a number of locations but I also know they’ve been pushing hard to pick up that traffic and there’s even been some pay to play going on so personally, I’m not crazy about that idea, especially since it’s a pay service. the rest of that post has some good options but it will ultimately depend on how any group is going to use the RSS feed to begin with (along with a host of other issues).

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