Twitter: The Concert Experience Force Multiplier

Smartphone

There’s a good article over at On An Overgrown Path that rails against arts organizations using Twitter in what might be best described as a myopic, self serving, unidirectional messaging system. The article served as a discussion point during last Sunday’s SoundNotion.tv program and after watching it, I thought it ended up being one of the most useful segments for the field as a whole a couple of good reasons.

Read more

What Everybody Ought to Know About Changes To SEO

A few months ago, Google implemented one of the largest changes in its history regarding how the search engine’s algorhythms index content. Code named Penguin, it ushered in a host of measures that penalize sites which violate their Webmaster Guidelines for proper (Search Engine Optimization) SEO techniques. What this means for orchestras is if your organization has ever employed the services of an old school, black-hat SEO quack, then your site is going to get penalized, and penalized hard, in search results.

Read more

Schoenberg. It Had To Be Schoenberg.

Grinding The Gears

There aren’t a lot of things you can count on in this business but one thing that’s sure to deliver a dazzling display of passionate pyrotechnics is getting people to talk about programming. Case in point, conductor Bill Eddins recently published a pair of articles at Sticks and Drones suggesting the predominance of Second Viennese School compositions throughout the course of the 20th Century may not have been the best thing for classical music; especially large performing arts organizations, like orchestras. And thus the gates of Hell flew open.

Read more