Although it isn’t unusual for arts orgs to launch holiday sales campaigns promoting the benefits of giving tickets as holiday gifts, how often do we take our own advice? This question entered the back of my mind a few weeks ago and since then, I’ve been asking friends and colleagues among the ranks of musicians, managers, and board members if they purchase orchestra tickets (or gift certificates) as holiday gifts. Based on that bit of interaction, it turns out that most of us don’t take our own advice and overlook tickets as gift options.
To be fair, I’m just as guilty as most and although it has been one of my gift giving options in previous years, it didn’t happen this time around. Simply put, there’s no good reason and I feel bad about it.
The flood of e-blasts and mailers promoting tickets flew right on by without the slightest impact but as someone involved in the field, it should be a go-to gift idea; especially since I genuinely believe in their value as ethical and responsible presents.
As such, your procrastination has paid off and you can do yourself a favor by reinforcing the reason you’re (probably) in the business to begin with by filling your last minute gift giving needs with tickets to a live performance.