Drew McManus on the orchestra business.
There were two items of note this week related to ticket pricing strategies. First up is The Metropolitan Opera (The Met), which released data detailing large losses in the wake of dynamic pricing initiatives that ushered in a wave of price increases. Although The Met reversed the decision during Q1 2013, the damage was done and when the fiscal year was complete, they reported average attendance fell to 79 percent capacity, …
Earlier in the week, I mentioned MailChimp email marketing service and how much I like their service, one of the ancillary benefits is a genuinely terrific company blog that focuses on more than just obligatory best practices posts; instead, they focus on lessons learned along the way from their own mistakes. Case in point was one of their posts from 10/31/2012 about reducing irrelevance by way of improved list segmentation and …
On Monday, January 27, 2014 armed robbers attacked violinist Frank Almond and stole the “Lipinski” Stradivarius violin he used at a Frankly Music chamber series concert that evening. Almond, who is also concertmaster of the Milwaukee Symphony and author of the non divisi culture blog, was tasered as he approached his car near the stage entrance after the performance and the violin case was driven away within seconds. The case also contained …
More good news everybody! The remaining work for the Orchestra 990 Database Project is complete which means all we need to do is get the Kickstarter campaign material finished up, hook it into the required Amazon Payment system, and the fundraising can begin. In fact, the Adobe After Effects project for the promo video is rendering as I type. Thanks to everyone for the reward suggestions vis-a-vis our last project update, …
Byte for byte, you can’t beat You’ve Cott Mail for arts news. It’s a one-two punch of good old fashioned email newsletter and an active Twitter feed that provides a steady stream of theme oriented mailings and topical tweets. Artfully directed by the archetypical arts news hound, not to mention Senior Director of Marketing and Creative Content for Alvin Ailey American Dance Theater (and three-day-beard aficionado), Thomas Cott, it should be …