On 1/16/2015 we examined some early returns from the 2014 Readership Segmentation Survey and I have finally found some time to dive deeper into that data. We’ll take a look at results from all demographics later this month but today’s post is going to cover results from the 25-34 age group.
Without a doubt, the largest increase in overall readership is from Millennials; having said that, their ethnic composition (80%+ Caucasian) and sex (nearly 55% male/45% female) mirrored those from other groups but that’s where things started to deviate.
Readership Share & Occupation
Value, Satisfaction, & Engagement
In the end, it is important to keep in mind that the results are not intended to represent the insight of culture blog readers as a whole, rather, they are solely the responses from Adaptistration readers. Having said that, I still wanted to share the results from the nearly 500 respondents as it should provide some measure of broader understanding. We’ll examine the comprehensive results in a later post, until then, thank you to everyone who took the time to complete the survey!
Here’s a little something special for those you you that like big infographics…
5 thoughts on “Reader Survey Results: All About Millennials”
Awesome work here, Drew! The artwork on this infographic is excellent and it’s great to see the results of the survey we took!
Thanks again for taking the survey and the kind words, the infographic design is mine albeit I make good use of resource vecotrs (graphicriver.net and creativemarket.com are such great time savers)
Totally agreed-the infographic is awesome! As is the content 🙂
Great infographic. It wasn’t surprising at all to see that 88% find blogs beneficial for their news. I wonder if we took this say 10 years ago how much different that would be. There is definitely a shift in thinking compared to my age group (1970s kids), but it seems to be getting smaller as more and more of us are starting to get online.