On 1/16/2015 we examined some early returns from the 2014 Readership Segmentation Survey and I have finally found some time to dive deeper into that data. We’ll take a look at results from all demographics later this month but today’s post is going to cover results from the 25-34 age group.
Without a doubt, the largest increase in overall readership is from Millennials; having said that, their ethnic composition (80%+ Caucasian) and sex (nearly 55% male/45% female) mirrored those from other groups but that’s where things started to deviate.
Readership Share & Occupation
Millennials not only experienced the largest increase among all demographics but they leapt ahead to occupy the largest ratio of readers.Millennials comprised the highest ratio of management related occupation while the only career tracks where Millennials were lower than other age groups were musicians, board members, and journalists.
Value, Satisfaction, & Engagement
Compared to Gen X and Baby Boomers, Millennials read nearly twice the number of blogs every day and one of the dominant reasons is to find a better perspective and more personality than traditional media outlets. At the same time, they are generally less satisfied with all mediums of cultural news compared to their elder peers but have an especially low satisfaction rate for television, discussion forums, and print newspapers.Although they tend to read about 10 percent more culture blog articles per week than other age groups, Millennials are not as likely to engage with friends and colleagues every day about something they read at a culture blog. At the same time, they are far more likely to do so 1-3 times per week.
But Why?
One area where Millennials produced similar results to other age groups were the reasons why they read culture blogs, the only slight deviation was a higher desire for more personality.
In the end, it is important to keep in mind that the results are not intended to represent the insight of culture blog readers as a whole, rather, they are solely the responses from Adaptistration readers. Having said that, I still wanted to share the results from the nearly 500 respondents as it should provide some measure of broader understanding. We’ll examine the comprehensive results in a later post, until then, thank you to everyone who took the time to complete the survey!
Here’s a little something special for those you you that like big infographics…
The 2015 Reader Segmentation Survey results are in and just like the prior year, Millennial readers continue to comprise the largest readership segment. Having…
Each year, the Readership Segmentation Surveys produce some intriguing insight and this year was no exception. This year’s results produced more responses than the…
Early results from this year's reader segmentation survey indicate that Millennial readers continue to comprise the majority of overall Adaptistration readers. Based on the…
Thanks again for taking the survey and the kind words, the infographic design is mine albeit I make good use of resource vecotrs (graphicriver.net and creativemarket.com are such great time savers)
Great infographic. It wasn’t surprising at all to see that 88% find blogs beneficial for their news. I wonder if we took this say 10 years ago how much different that would be. There is definitely a shift in thinking compared to my age group (1970s kids), but it seems to be getting smaller as more and more of us are starting to get online.
Awesome work here, Drew! The artwork on this infographic is excellent and it’s great to see the results of the survey we took!
Thanks again for taking the survey and the kind words, the infographic design is mine albeit I make good use of resource vecotrs (graphicriver.net and creativemarket.com are such great time savers)
Totally agreed-the infographic is awesome! As is the content 🙂
Great infographic. It wasn’t surprising at all to see that 88% find blogs beneficial for their news. I wonder if we took this say 10 years ago how much different that would be. There is definitely a shift in thinking compared to my age group (1970s kids), but it seems to be getting smaller as more and more of us are starting to get online.