Wildflowers As An Event Marketing Force Multiplier
I’ve been meaning to write about this for a while and kept getting sidetracked but it isn’t often that a mailer catches my attention these days so kudos to the New York Philharmonic for their campaign to promote their 50th anniversary of Concerts in the Parks series by sending out a mailer which included a seeded, biodegradable card that grows wildflowers. It definitely caught my attention and the cards have been …