Wildflowers As An Event Marketing Force Multiplier

NYPhil wildflowers mailer

I’ve been meaning to write about this for a while and kept getting sidetracked but it isn’t often that a mailer catches my attention these days so kudos to the New York Philharmonic for their campaign to promote their 50th anniversary of Concerts in the Parks series by sending out a mailer which included a seeded, biodegradable card that grows wildflowers. It definitely caught my attention and the cards have been …

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What We’ve Got Here Is A Failure To Communicate

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Chattanooga Symphony concertmaster Holly Mulcahy published an intriguing article on 7/8/2015 that takes an unfiltered look at why those in our field may be getting what they are asking for when lamenting that no one seems to care about orchestra music. The good news is that yes, people really do care but the other side of that coin is we aren’t doing nearly a good enough job at crafting our narrative …

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NAMPC 2015 Registration Is Open

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The good folks at the National Arts Marketing Project Conference (#NAMPC) have officially opened the registration gates for the Nov 6-9 conference and early-bird registration will save you anywhere from $50-$75 on the full conference fee. As mentioned back in May, I’ll be leading a session titled Click. Click. Done. Developing Your Google Analytics Skills along with Google Analytics rock stars Ceci Dadismanand Marc van Bree. The official schedule is being finalized and …

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Venture Is… 2015

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On Monday, 7/6/2015 Ceci Dadisman published an article at ArtsHacker.com about a video production resource for budget conscious arts orgs and it looks like a great resource. In addition to custom video production, it is worth pointing out that if you have some Adobe After Effects skills under your belt, there are some wonderful turn-key templates available that can be used to create everything from standard definition online only to full …

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Heading Toward A Dark Place In Hartford

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The Hartford Symphony Orchestra (HSO) appears to be the latest candidate for a particularly ugly labor dispute. Over the past month, several news outlets have been reporting on a deteriorating situation that appears to be headed toward one of two options: an imposed collective bargaining agreement (CBA) or a work stoppage. The 7/1/2015 edition of broadwayworld.com published an article that reports the HSO board recently approved a strategic plan and annual …

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