April 2016 – Page 3 – Adaptistration

Talking Metrics With Tomorrow’s Managers (and you get to join the fun)

Friday, April 15th, 2016 by Drew McManus

I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed a purpose-built microsite to serve as a dynamic resource for the lecture and you can tap …

NEWS FLASH (not really): Orchestra Musician Job Satisfaction Low (but you knew that)

Thursday, April 14th, 2016 by Drew McManus

There’s an intriguing article making the rounds from the 4/9/2016 edition of The Guardian. As part of their “What I’m really thinking…” series, the article was written by an anonymous orchestra musician who paints a remarkably bleak picture of what it is to be a professional orchestra musician. Granted, some of the pressures described in the article seem unique to the author and not really applicable to the musicians as a …

Are You Getting Punished By Google For Too Many Broken Links?

Wednesday, April 13th, 2016 by Drew McManus

Ten years ago, narrative marketing was the rage and one of the byproducts from that trend was a sharp uptick in the amount of static web content with embedded text links. At the same time, checking all of that content to see if any of those links went bad is about as engaging as a root canal so many arts administrators tend to stick their heads in the sand and pretend …

Did Someone Say “Exploring The Impact Of Contemporary Technologies On The Marketing Process?”

Tuesday, April 12th, 2016 by Drew McManus

It’s good to get out of the office when the opportunity presents itself and this Thursday, I will have the pleasure of joining Columbia College Chicago’s Marketing Technology students as a guest lecturer to speak some geek on Google Analytics. While preparing for the course, I dawned on me that since this is a marketing technology course, why not do something fun and cool with…you know…technology. So instead of the tried-and-true presentation slide approach, …

Adaptistration Jobs Turns Five

Monday, April 11th, 2016 by Drew McManus

It’s hard to believe that five years have passed since Adaptation Jobs went live, but that’s exactly where we are. Since then, the site has continuously grown in popularity to become a leading destination for arts organizations to post openings and where job seekers go to find them. The service has been 100 percent free of charge for both employers and candidates since its launch and that’s not going to change …