Step Up Your Data Driven Decision Making Process
Although Google does an excellent job making Analytics user friendly and beneficial right out of the box, that doesn’t mean you can’t make it even more applicable to your organization’s needs. To that end, one of the most frequently misunderstood elements of Google Analytics (GA) is Session and Campaign lengths. In order to help provide a better understanding, I published an article at ArtsHacker today that examines why those settings matter, …