Step Up Your Data Driven Decision Making Process


Although Google does an excellent job making Analytics user friendly and beneficial right out of the box, that doesn’t mean you can’t make it even more applicable to your organization’s needs. To that end, one of the most frequently misunderstood elements of Google Analytics (GA) is Session and Campaign lengths. In order to help provide a better understanding, I published an article at ArtsHacker today that examines why those settings matter, …

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It’s Official: #ClickClickDone Session Was A Hit With Arts Midwest Attendees!

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What a treat to learn that the Click.Click.Done. Developing Your Google Analytics Skills session was a big hit with attendees at the 2016 Arts Midwest conference and produced a 95.8 percent overall satisfaction rating! Many thanks to Arts Midwest Program Manager Brian Halaas and all of his colleagues who made our work easier and constantly made sure my fellow panelists and I had everything we needed on the day of the session. Speaking of …

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Peter Dobrin Couldn’t Be More Right

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The Philadelphia Inquirer published a commentary article by Peter Dobrin on 10/7/2016 that asks a number of difficult questions related to executive accountability during periods of labor unrest. He examines the issues via his home ensemble, the Philadelphia Orchestra, and he provides a decidedly clear perspective. The article begins with his observations vis-à-vis the orchestra rising to artistic challenges not only via traditional benchmarks of excellence but for recent efforts related …

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A Sad Day


I was saddened to hear the news that former Chattanooga Symphony & Opera (CSO) executive director, Molly Sasse French, passed away the morning of Tuesday, October 11, 2016. Working with Molly was always a pleasure. She had an enormously generous spirit and was a quintessential host who never tired of filling the role of enthusiastic host for her community. When visiting Chattanooga for the first time, she was the one meet …

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Breaking The Glass Ceiling Back In 2004

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One of my all-time favorite interviews is from 2004 with Marianne Lockwood. At the time, she was serving as executive director for Orchestra of St. Luke’s (OSL) after spending 20 years with the ensemble growing it from a tiny vanity ensemble project into one of the first, and arguably, only genuine new model orchestral performing arts organization. Although female executives were certainly not unheard of at that time, there were far …

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