Classical Music Convinces ISIS Fighters To Surrender

The 11/17/2016 edition of the Washington Post published an article by Caitlin Dewey that reports on the influence of fake news stories on the recent presidential election. It’s a sobering read but well worth your time, and although there’s more than enough to wade through via the political ramifications, it got me thinking that perhaps we are even further behind the marketing curve than we like to think.

As insane as it sounds, pumping out a bunch of fake news and duping people into distributing it for you across social media appears to be the new normal.

“My sites were picked up by Trump supporters all the time. I think Trump is in the White House because of me. His followers don’t fact-check anything — they’ll post everything, believe anything. His campaign manager posted my story about a protester getting paid $3,500 as fact. Like, I made that up. I posted a fake ad on Craigslist.


Just ’cause his supporters were under the belief that people were getting paid to protest at their rallies, and that’s just insane. I’ve gone to Trump protests — trust me, no one needs to get paid to protest Trump. I just wanted to make fun of that insane belief, but it took off. They actually believed it.

Adaptistration People 133If you can’t beat ’em…

So why not start some outlets and begin pumping out the same sort of nonsense, hence today’s title.

Of course it’s bull hockey but who cares, right? Just get ’em the door. If it helps, convince yourself it’s just a contemporary, albeit perverse, take on Lieutenant Kijé.

It’s no secret that the field as a whole has been playing catch up once it acknowledged the old-school “great art” marketing approach was no longer in its best interests. Although it’s headed in a much better direction, it’s still playing catch-up.

My apologies for such a dark tone for today’s post and no, I certainly don’t advocate this approach but these sorts of discoveries can make one wonder just how out of touch our marketing efforts are.

Today’s post was sponsored by sarcasm. “Sarcasm. Because shut up, that’s why!”

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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