Drew McManus on the orchestra business.
Yesterday’s post about entrepreneurship courses running the risk of becoming the Second Great Lie Of Academia generated a considerable amount of interest. I can’t recall the last time so many readers from such a diverse cross section took the time to reach out directly via email and private social media messages. Long story short, there’s a good bit of thought going on about the very concerns addressed in the article and …
At the beginning of April, we conducted a poll asking readers what they thought about the numbers of students graduating with music performance degrees. With more than 500 responses, the vast majority of readers, 73 percent, indicated that conservatories and schools of music produce too many classical music performance graduates. 18 percent indicated the numbers of graduates are reasonable and only two percent indicated there should be even more graduates. Seven …
Although they have been around for more than a decade, podcasts have proven to be one of those digital mediums with sticking power. But if you don’t know how to go about creating and distributing your content, you can end up with a great idea that may end up doing more harm than good. Fortunately, ArtsHacker has been publishing a three-part series on how to go about podcasting the right way. …
In the summer of 2015, the rural Swiss village of Graubunden launched a unique marketing campaign designed to pull more tourist traffic from cities to their mountain village (h/t Samantha Teter). Remarkably straightforward, it leveraged real-time streaming technology and the value of one-to-one connections over traditional passive advertisements. It features a digital kiosk with a local Graubunden resident live video chatting with train commuters. The affable man convinces commuters to hop on the …
Most of us aren’t poets but that doesn’t mean we shouldn’t stretch our creative legs every now and then by writing some prose. And with the task of sifting through 65 orchestra IRS form 990s to extract data for June’s orchestra compensation reports at hand, it seemed fitting to revel in a bit of creativity by way of compensation report haikus before disappearing into the quantitative data mines. Buried deep in …