In the summer of 2015, the rural Swiss village of Graubunden launched a unique marketing campaign designed to pull more tourist traffic from cities to their mountain village (h/t Samantha Teter). Remarkably straightforward, it leveraged real-time streaming technology and the value of one-to-one connections over traditional passive advertisements.
It features a digital kiosk with a local Graubunden resident live video chatting with train commuters. The affable man convinces commuters to hop on the next outbound train to Graubunden for a visit. Like many clever ideas, it’s stupid simple.
A similar program implemented by a Foundation could help arts organizations tackle some of the more common hurdles to attendance or simply provide an otherwise cost-prohibitive opportunity to create direct connections between the organization and potential patrons using actual artists, not telemarketers.
Based on the clips included in the advertisement, there’s plenty of opportunity for the Foundation to create regularly updated video channel featuring highlights from ongoing efforts. Sure, there are plenty of detail to sort out but in the end, they don’t rise to the “devil” level and are simply questions with answers.
What would you do with a platform like this if you had the opportunity? Conversely, if you’re the type of manager who likes to solve problems by preventing them, what would you want to avoid in order to maximize success?