Apparently, Apple Wants To Bring Back QR Codes

Ceci Dadisman published an interesting item of note over at ArtsHacker about Apple’s decision to integrate an always-on scanner into iOS devices. This means no more having to download and start up a third-party app to read a code.

Back in the day, QWR codes were looking like the next big thing in marketing; in fact, it was a topic we covered here on several occasions. But QR codes only found a firm footing in the opposite direction, at least, from a marketing perspective. Consequently, the only times you probably interact with QR codes is via mobile ticketing (movies, venues, airlines, etc.).

In each of those instances, the hassle of maintaining scanners fell to the merchant and if nothing else, the format has been genuinely beneficial via that application.

But the release of iOS 11 last week means all users need to do is point their camera at it and they’ll get a notification to act on.

Will QR Codes Make A Comeback?

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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