Ceci Dadisman published an interesting item of note over at ArtsHacker about Apple’s decision to integrate an always-on scanner into iOS devices. This means no more having to download and start up a third-party app to read a code.
Back in the day, QWR codes were looking like the next big thing in marketing; in fact, it was a topic we covered here on several occasions. But QR codes only found a firm footing in the opposite direction, at least, from a marketing perspective. Consequently, the only times you probably interact with QR codes is via mobile ticketing (movies, venues, airlines, etc.).
In each of those instances, the hassle of maintaining scanners fell to the merchant and if nothing else, the format has been genuinely beneficial via that application.
But the release of iOS 11 last week means all users need to do is point their camera at it and they’ll get a notification to act on.
