Drew McManus on the orchestra business.
Here in Chicago, it’s difficult to miss the sharp uptick in the number of motorists laying on the horn; at times, it feels like being in New York City. For a genuine metropolis, Chicago has a remarkably relaxed populace and the lack of car horn deluge is one of those extra special perks. But times are changing and that benefit may be the latest destined for the memory scrapheap. In a …
Capacity Interactive (CI) recently published their 2016 Arts Industry Digital Marketing Benchmark Study, an increasingly invaluable resource for a broad array of arts organizations. It provides a comprehensive survey of digital marketing and perhaps unsurprisingly, one of their key discoveries in a large portion of arts orgs know they are underinvesting in their online presence but aren’t seemingly doing much about it. Arts organizations are underinvesting in websites, particularly mobile experiences. 63% …
The 6/10/2017 edition of the New York Times published an excellent article by Ana Vanessa Herrero and Nicholas Casey that provides additional details about the ongoing protests in Venezuela and how music is playing an increasingly important role. It’s important to make time in your schedule to stay on top of these developments as the increase of El Sistema related participants in protests is not something to overlook. In this piece, …
I have something to confess: I wanted to make today’s post a rant against a sharp uptick in the number of instances where I’ve encountered artists behaving boorishly among patrons. Although it sounds wonderfully cathartic, it would have ultimately run afoul of this blog’s Code of Conduct. That’s when it struck me that the reason I’m noticing more and more artists doing an abysmal job at representing their institution (and by …
When it comes to email mailbox names, the tried-and-true approach for individual accounts is to use their name(first.last@). Beyond that, using departmental names is another good approach (marketing@). Each of those options are straightforward when it comes to assigning the mailbox name, but what about general organizational email addresses? Sure, you could use info@, contact@, or some similarly boring name but why? The typical purpose of general org addresses is to …