Drew McManus on the orchestra business.
Today is the deadline for voting at the 2019 Nonprofit Technology Conference (#19NTC). So if you haven’t done so already, I would be crazy grateful if you took a moment to swing by and vote for one or more of my sessions. You will need a registered user account to vote but they have got that process down to a science. It takes less than a minute to registrar and it delivers …
After publishing last Tuesday’s post on the Utah Symphony’s Rock Stars marketing campaign I was braced for at least some degree of snark but across every single social media platform where discussions ensued, I couldn’t find a trace. In today’s chimp-navigated, troll-powered social media environment, I have to say that genuinely put a smile on my face. Moreover, so much of the feedback was fascinating. And since it unfolded across multiple …
Let’s say a patron sees one of your organization’s Facebook ads on their Smartphone on the way to work but doesn’t buy a ticket (because #driving). Later that same day while visiting from their office desktop (company resources for personal use #gasp), they see the same ad but this time around, they purchase a ticket. Would you assign different values to each device type the patron used to connect with the …
Here’s a screenshot from the Utah Symphony’s home page. No commentary on my end but I’m curious to know your thoughts on this marketing campaign. Discuss.
Back in February of this year, we examined the issue of 2018/19 programming and its inauspicious lack of women composers at several large and mid-size budget orchestras. At that time, Alex Ross’ tweeted a blurb about the lack of women composers and since then, the topic has drawn attention from a wide range or stakeholders. One of the latest entries is an excellent commentary piece from Peter Dobrin in the 8/23/2018 …