(Image + Perceived Value) x Competition = Relevance

Adaptistration People 033

There’s a fascinating article written by Taylor Stevens in the 2/26/2020 edition of the Salt Lake Tribune that examines calls to review how local tax initiative dollars benefitting nonprofit arts orgs are allocated. The tax has been in place since 1996 and since then, the primary recipients have been the Utah Symphony | Utah Opera, Ballet West, and Pioneer Theatre Company. According to the report, those groups share 45 percent of …

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This Is Why I love My Readers

After publishing last Tuesday’s post on the Utah Symphony’s Rock Stars marketing campaign I was braced for at least some degree of snark but across every single social media platform where discussions ensued, I couldn’t find a trace. In today’s chimp-navigated, troll-powered social media environment, I have to say that genuinely put a smile on my face. Moreover, so much of the feedback was fascinating. And since it unfolded across multiple …

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Maestro Rules #21: Don’t Call Your Concertmaster “A Sweetie”

Adaptistration People 085

There’s a fascinating article by Katharine Biele in the 11/11/2015 edition of the Salt Lake City Weekly that examines a string of key musician dismissals and demotions alongside a general uptick in musician attrition at the Utah Symphony since current music director, Thierry Fischer, arrived in 2009. At 4600 words, the article is decidedly exhaustive but it is also well researched and includes a host of quotes from key figures in …

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2012 Orchestra Website (mini) Review: Responsive Roundup

2012 Website Reviews

The Annual Orchestra Website Review examines more than 80 professional orchestras in the United States and Canada and rank them by a detailed series of quantitative criteria but due to Orchestra Crisis 2012/13 (details here) we had to postpone and scale back the reviews. As it turns out, the delay was fortuitous in that it set the stage for ideal timing to focus the review efforts exclusively on what is easily one of …

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