A Free Resource For Professionals Getting Started With Google Analytics
I’ve just returned from presenting alongside Ceci Dadisman, at the Southeastern Theatre Conference 2018 Convention on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was a hit and since it was geared toward professionals just getting into GA, content focused on using out-of-the-box GA features and straightforward settings changes to provide access to must-have data. In addition to the presentation slides, we designed a special …