You Can Never Have Too Much Google Juice

If you aren’t already familiar with Google Signals, it provides the framework for cross device tracking site visitors across multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in Signals will let you take full advantage of enhanced advertising and reporting features.

Signals is still less than a year old and Google didn’t roll it out with too much fanfare as a result, you may have missed it. Having said that, it’s one of the most powerful new features released in that timeframe so it should definitely be on your radar.

It does require manual activation inside your Google Analytics account, but the good news is the process is very straightforward. I published an article with step by step instructions via annotated screenshots yesterday at ArtsHacker. The entire process shouldn’t take more than a few minutes.

Activate Google Signals And Slurp Up Even More Of That Sweet Google Juice

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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