If you aren’t already familiar with Google Signals, it provides the framework for cross device tracking site visitors across multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in Signals will let you take full advantage of enhanced advertising and reporting features.
Signals is still less than a year old and Google didn’t roll it out with too much fanfare as a result, you may have missed it. Having said that, it’s one of the most powerful new features released in that timeframe so it should definitely be on your radar.
It does require manual activation inside your Google Analytics account, but the good news is the process is very straightforward. I published an article with step by step instructions via annotated screenshots yesterday at ArtsHacker. The entire process shouldn’t take more than a few minutes.