Your Bugs Are Showing
Fri, Oct 10, 2019
by Drew McManus
For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a
The Curious Case Of Baltimore’s Undisclosed Details
Thu, Oct 10, 2019
by Drew McManus
When the Baltimore Symphony Orchestra (BSO) announced a new one-year agreement that brought the multi-month work stoppage to a close, it was cause for celebration and relief. Information about the stopgap agreement’s terms were vague, but that’s not exactly unusual under these conditions. As such, I reached out to both stakeholders with a request for
Even More Of A Good (And Free) Thing
Wed, Oct 10, 2019
by Drew McManus
Earlier this week, I had the pleasure of running a workshop on Must-Have Google Analytics Settings for the League of Chicago Theatres. The 90 minute session included an updated and expanded version of the Click. Click. Done. session that’s been a hit at several nonprofit arts admin conferences over the past several years. I want to extend my
What’s The Best Way To Communicate With Donors?
Tue, Oct 10, 2019
by Drew McManus
It’s no secret that you’ll get better conversion rates by customizing your appeal message to the recipient. An existing donor who gives $50 per year almost certainly needs a different message than someone who gives $5,000 per year. But should you craft those messages based solely on giving levels? That’s the intriguing question presented in
Why Stand Partners for Life Should Be In Your Podcast Bookmarks
Mon, Oct 10, 2019
by Drew McManus
In 2016, guest author and classical music blogging heavyweight, Jason Heath, was kind enough to compile a list of his go-to classical music podcasts. Since then, several additional podcasts have hit the market, one of which is Stand Partners for Life. Hosted by Nathan Cole, LA Philharmonic First Associate Concertmaster, and Akiko Tarumoto, LA Philharmonic
