Drew McManus on the orchestra business.
For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a big budget orchestra. For whatever reason, they’ve increased the frequency of their mailings and I noticed …
When the Baltimore Symphony Orchestra (BSO) announced a new one-year agreement that brought the multi-month work stoppage to a close, it was cause for celebration and relief. Information about the stopgap agreement’s terms were vague, but that’s not exactly unusual under these conditions. As such, I reached out to both stakeholders with a request for additional information. A Peek Behind The Curtain At the end of a collective bargaining agreement (CBA) …
Earlier this week, I had the pleasure of running a workshop on Must-Have Google Analytics Settings for the League of Chicago Theatres. The 90 minute session included an updated and expanded version of the Click. Click. Done. session that’s been a hit at several nonprofit arts admin conferences over the past several years. I want to extend my thanks to the League’s Director of Member Services, Ben Thiem, for organizing everything and to all …
It’s no secret that you’ll get better conversion rates by customizing your appeal message to the recipient. An existing donor who gives $50 per year almost certainly needs a different message than someone who gives $5,000 per year. But should you craft those messages based solely on giving levels? That’s the intriguing question presented in a recent Medium post by Ceci Dadisman on this topic. In fundraising, when we communicate to …
In 2016, guest author and classical music blogging heavyweight, Jason Heath, was kind enough to compile a list of his go-to classical music podcasts. Since then, several additional podcasts have hit the market, one of which is Stand Partners for Life. Hosted by Nathan Cole, LA Philharmonic First Associate Concertmaster, and Akiko Tarumoto, LA Philharmonic Assistant Concertmaster, the couple (who are married) explore a wild range of professional topics and how …