Is It time To Retire Your Print Communication?
Virtual show of hands: how many of you still use print newsletters? My hunch is more than a few of raised your hands. Now, for those of you who did, when was the last time you quantified their impact and engagement? Print newsletters and/or magazines are one of those odd evolutionary throwbacks in the world of arts communication. In their heyday, they were the apex predator of engagement and status. But …