Is Your Organization Launching A GivingTuesday Campaign?

Giving Tuesday is Nov 30 this year and while it was no surprise that 2020’s event was one many groups decided to skip, I’m curious to see what transpires this time around. More to the point, I’m curious to see if/how the pandemic will impact the way groups approach crafting campaigns. I could only find two examples in my email archive of campaigns from 2019 and while that’s hardly a representative …

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#TBT Good Problems To Have

I had a good laugh yesterday after realizing how much I’m hearing some of the traditional pre-pandemic gripes from colleagues. My first thought was “how wonderful it is to have such great problems” and that was followed up by a desire to share an orchestra admin diagram I update every few years. Originally designed to poke fun at the woe-is-me crowd, I’m starting to look at it as more of a …

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The Programmatic Lightness Of Being

It’s funny how the pandemic can make old conversation new again when viewed through the lens of hyper pragmaticism. The whole traditional vs. contemporary programming debate is a good example. Recently, the New York Times published an interview with cellist David Finckel and pianist Wu Han, who jointly run the Chamber Music Society of Lincoln Center. In a nutshell, the couple makes it clear that traditional repertoire has more than enough artistic …

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A Sales Email Subject Line So Good You Have To Steal It

Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbox over the weekend. Credit where credit is due, the message came from Steele Canvas Basket Corp, a made in the US company that doesn’t rely on providers getting caught up in supply bottlenecks. Arts and culture organizations can …

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Musical Left Behind Syndrome

We’re wading into musician issue territory today by way of an article in the 11/8/21 edition of The Strad by violinist Daniel Kurganov about making it as a professional violinist who started at the age of 16 when many begin a decade or more earlier. I am very lucky to have parents who, while not being professional musicians themselves, trusted my passion through its twists and turns. But for many years, …

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