Drew McManus on the Orchestra business | est. 2003

Drew McManus

Learn More About Your Patrons Than Ever Before

Fri, May 5, 2016
by Drew McManus
ArtsHacker.com
No doubt, Google Analytics (GA) is fantastic but one long running limitation is the lack of ability to track an individual user’s path through your website. This limitation has led to fundamental business plan for metrics competitors like Marketo, Eloqua and Pardot but all that may be changing with the introduction of GA’s new User
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Can. Of. Worms. (in a good way)

Thu, May 5, 2016
by Drew McManus
Can of Worms
Yesterday’s post about entrepreneurship courses running the risk of becoming the Second Great Lie Of Academia generated a considerable amount of interest. I can’t recall the last time so many readers from such a diverse cross section took the time to reach out directly via email and private social media messages. Long story short, there’s
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The Second Great Lie Of Academia

Wed, May 5, 2016
by Drew McManus
Adaptistration People 150
At the beginning of April, we conducted a poll asking readers what they thought about the numbers of students graduating with music performance degrees. With more than 500 responses, the vast majority of readers, 73 percent, indicated that conservatories and schools of music produce too many classical music performance graduates. 18 percent indicated the numbers
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Catch The Podcasting Wave

Tue, May 5, 2016
by Drew McManus
Adaptistration People 049
Although they have been around for more than a decade, podcasts have proven to be one of those digital mediums with sticking power. But if you don’t know how to go about creating and distributing your content, you can end up with a great idea that may end up doing more harm than good. Fortunately,
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Hey Foundations: Here’s A Great Idea For Your Next Project

Mon, May 5, 2016
by Drew McManus
Adaptistration People 198
In the summer of 2015, the rural Swiss village of Graubunden launched a unique marketing campaign designed to pull more tourist traffic from cities to their mountain village (h/t Samantha Teter). Remarkably straightforward, it leveraged real-time streaming technology and the value of one-to-one connections over traditional passive advertisements. It features a digital kiosk with a local
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.