Drew McManus
Time To Open Up A Big ‘Ol Box Of Getting Stuff Done To Make Your Email Marketing More Efficient
Thu, Oct 10, 2015
by Drew McManus
One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. They drive up your email marketing
Following Up On The Movement To Improve Workplace Satisfaction
Wed, Oct 10, 2015
by Drew McManus
Several weeks ago, we examined the value of improving workplace satisfaction within the orchestra field via grassroots efforts; specifically, increasing the quantity and frequency of reviews from arts administrators and staffers about their respective institutions at GlassDoor.com. Since then there has been a noticeable increase in reviews with 10 new entries at seven orchestras. Of
The Oft Overlooked Value Of Grass Roots Outreach
Tue, Oct 10, 2015
by Drew McManus
More often than not, whenever we talk about outreach and making connections with our community, those conversations unfold in a very top-down prescribed manner, not unlike a list of boxes to tick off on a grant application. Although there are plenty of good conversations to have within those parameters, they tend shortchange meaningful grassroots efforts
Making Sure You Don’t Forget What You Know About Peer Review
Mon, Oct 10, 2015
by Drew McManus
There’s a fascinating article by Peter Dobrin in the 10/18/2015 edition of the Philadelphia Inquirer that casts a frank eye toward the orchestra’s current state of strategic limbo. There are a number of thoughtful items but one in particular jumped out; specifically, the issue of what the orchestra does with musicians that no longer play
Box Office Tip: Don’t Send Your Ticket Buyers To Hell