Drew McManus on the Orchestra business | est. 2003

ArtsHacker

Is There A Color Ugly Enough To Hurt Ticket Sales?

Fri, Jun 6, 2016
Adaptistration Guy Pick a color
It is no secret that good color palettes implemented effectively can help sell tickets and inspire donations, but are there colors that can discourage revenue generation? According to research sponsored by the Australian government, the answer is “yes.” The Aussie’s want to discourage cigarette smoking and part of some recent government sponsored efforts include identifying

Is Your Group Keeping Up With Digital Marketing Trends?

Wed, Jun 6, 2016
Adaptistration People 093
Capacity Interactive (CI) recently published their fourth annual Arts Industry Digital Marketing Benchmark Study (h/t Thomas Cott) and some of their findings are worth noticing. Moreover, everything covered in the report is covered in one or more how-to articles at ArtsHacker.com. Here are some shortcuts to help you drill down into what’s important. Last but

Don’t Get Left In The Dark

Wed, May 5, 2016
Adaptistration People 199
I can’t remember the last time a week went by and someone didn’t send me a link to a video an orchestra. Initially, these were limited to larger budget groups but the onset of affordable 4k video in smartphones has opened the floodgates. But just because you have a tool, doesn’t mean you’re ready to

Learn More About Your Patrons Than Ever Before

Fri, May 5, 2016
ArtsHacker.com
No doubt, Google Analytics (GA) is fantastic but one long running limitation is the lack of ability to track an individual user’s path through your website. This limitation has led to fundamental business plan for metrics competitors like Marketo, Eloqua and Pardot but all that may be changing with the introduction of GA’s new User

Catch The Podcasting Wave

Tue, May 5, 2016
Adaptistration People 049
Although they have been around for more than a decade, podcasts have proven to be one of those digital mediums with sticking power. But if you don’t know how to go about creating and distributing your content, you can end up with a great idea that may end up doing more harm than good. Fortunately,
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