Audience Development
Seat Selection Survey Results. So. Many. Hurdles.
Mon, Jul 7, 2021
by Drew McManus
It’s no secret that even the best marketing campaigns are worthless if something prevents your target from completing the transaction. Consequently, the more we know about those hurdles, the better. For most performing arts organizations, allowing ticket buyers to select their own seats is a strong selling point. But if online buyers find that process
Better To Shun The Bait Than Struggle In The Snare
Wed, May 5, 2021
by Drew McManus
There’s an interesting article by David Rohde from his Medium blog that examines how the traditional telemarketing approach isn’t just a path of diminishing returns, it’s downright self-defeating. Granted, we’ve been examining this very idea for years, but Rohde manages to provide some really useful connections to help drive the point home while keeping a
Looking At The Business Through Merlot Colored Glasses
Mon, Apr 4, 2021
by Drew McManus
I’m all for finding ways to infuse wine into the live concert experience. But while my own interest tends to start and stop at the actual consumption, others are giving the subject it the attention it deserves. Case in point, violinist Holly Mulcahy recently published an article at Neo Classical that casts an eye toward
Here’s An Idea To Help Build On All Of Your Virtual Programming Initiatives
Mon, Mar 3, 2021
by Drew McManus
Thomas Wolf published an article on 2/24/2021 at his blog that’s interesting in that it reaches all the way back to the over-funded, now defunct Concert Companion project. Nutshell: Wolf presupposes one of the reasons why Concert Companion failed was because it was focused primarily on use during the live concert. Ironically enough, in an
When “Repressed Joy” Is Your Brand