We’re Smart Enough To Fix The Online Ticket Buying Experience (Aren’t We?)
I enjoyed a fascinating Facebook discussion yesterday that started off with someone ranting about ticket buyers being required to create accounts before being allowed to enter the online purchase process. The stream of anger and frustration from ticket buyers participating in the conversation was palpable but this problem has been known for years yet very little changes. Why aren’t we smarter than that? I’m not at liberty to share a link …