I’m flattered to be asked by Drew to be a guest contributor. I still recall my first acquaintance with Adaptistration, about seven years ago when I was with the West Virginia Symphony – and I’m probably not the only manager who had this experience. CONDUCTOR: “Our website was just panned by Adaptistration.” ME: “What’s Adaptistration?” CONDUCTOR: “It’s a blog; I think it’s mostly for musicians.” ME: “As if we don’t have enough problems, now we have to worry about getting panned by bloggers!”
Guest Blogger Gwydion Suilebhan
STRATEGIC DIGITAL COMMUNICATIONS FOR ARTS ORGANIZATIONS: A SEVEN-STEP PRIMER By Gwydion Suilebhan There’s something about technology—let’s admit it—that feels a bit alien to many of us who work at arts organizations. We don’t want to think about what’s involved in making our email work, or keeping our subscriber databases uncorrupted, or ensuring that the phone lines stay open. We just want someone else to read what we want directly from our …
