Drew McManus on the orchestra business.
The 11/17/2016 edition of the Washington Post published an article by Caitlin Dewey that reports on the influence of fake news stories on the recent presidential election. It’s a sobering read but well worth your time, and although there’s more than enough to wade through via the political ramifications, it got me thinking that perhaps we are even further behind the marketing curve than we like to think. As insane as …
One of the most satisfying aspects since launching ArtsHacker has been watching the contributors work organically from each other’s articles and ideas. Unlike the coordinated multi-author series, it isn’t uncommon for one contributor to read a post from a fellow author and think “I’m so glad they wrote about that and since they brought up the topic, we should really be sure to think about this additional perspective.” As a reader, …
Norman Lebrecht posted an item at Slippedisc.com yesterday poking fun at what he calls “the worst-ever orchestra promo video” and I have to agree, it’s entirely uninspiring. But Lebrecht’s post got me thinking about video promos in general and I found it difficult to think of anything that really caught my attention over the past few years. There is no shortage of promos with excellent production quality but they tend to …
In the summer of 2015, the rural Swiss village of Graubunden launched a unique marketing campaign designed to pull more tourist traffic from cities to their mountain village (h/t Samantha Teter). Remarkably straightforward, it leveraged real-time streaming technology and the value of one-to-one connections over traditional passive advertisements. It features a digital kiosk with a local Graubunden resident live video chatting with train commuters. The affable man convinces commuters to hop on the …
Among the most valuable responses that come in each year from the reader segmentation are the topics readers would like to see more of in the coming year. My favorite from the most recent bunch simply said “improved marketing in an environment of utter chaos” (I edited out a colorful adjective, you can have fun inserting one on your own). And once you get past the entertaining phrasing and really think …