Marketing
Don’t You Love It When A Plan Comes Together?
Wed, Jul 7, 2016
by Drew McManus
One of the most satisfying aspects since launching ArtsHacker has been watching the contributors work organically from each other’s articles and ideas. Unlike the coordinated multi-author series, it isn’t uncommon for one contributor to read a post from a fellow author and think “I’m so glad they wrote about that and since they brought up
When Was The Last Time You Saw A Genuinely Impressive Video Promo?
Thu, Jul 7, 2016
by Drew McManus
Norman Lebrecht posted an item at Slippedisc.com yesterday poking fun at what he calls “the worst-ever orchestra promo video” and I have to agree, it’s entirely uninspiring. But Lebrecht’s post got me thinking about video promos in general and I found it difficult to think of anything that really caught my attention over the past
Hey Foundations: Here’s A Great Idea For Your Next Project
Mon, May 5, 2016
by Drew McManus
In the summer of 2015, the rural Swiss village of Graubunden launched a unique marketing campaign designed to pull more tourist traffic from cities to their mountain village (h/t Samantha Teter). Remarkably straightforward, it leveraged real-time streaming technology and the value of one-to-one connections over traditional passive advertisements. It features a digital kiosk with a local
Improved Marketing In An Environment Of Utter Chaos
Thu, Apr 4, 2016
by Drew McManus
Among the most valuable responses that come in each year from the reader segmentation are the topics readers would like to see more of in the coming year. My favorite from the most recent bunch simply said “improved marketing in an environment of utter chaos” (I edited out a colorful adjective, you can have fun
Classical Music Convinces ISIS Fighters To Surrender