Marketing – Page 22 – Adaptistration

Is Eventbrite’s New Reserved Seating Solution A Game Changer?

Thursday, May 15th, 2014 by Drew McManus

Eventbrite, an online ticketing service provider, has come a long way since it launched in 2006 but the lack of reserved seating functionality has been a critical drawback that kept many nonprofit performing arts organizations from considering it as a serious ticketing solution. But all that changed on March 5, 2014 when Eventbrite launched a new reserved seating feature that, simply put, is pretty damn slick. Here’s Eventbrite’s self-described overview of …

Declassified

Wednesday, April 30th, 2014 by Drew McManus

It isn’t often that I get to talk about some of my more clandestine projects but today is a happy exception; in particular, this project covered the trio of days I was away earlier this month in New York City. And now that Opera America (OA) has announced their Building Opera Audiences Grants recipients, it is safe to mention that I had the honor of serving on the grant panel. Without …

Arts Org Telemarketer Exposes Tricks Of The Trade

Thursday, March 13th, 2014 by Drew McManus

It was easy to miss, but the 3/11/2014 edition of Lifehacker published an article about how to get rid of telemarketers and the author, Erica Elson, made passing reference to her telephone sales position at an arts organization. She doesn’t name which organization she worked for but she goes on to reference details that make it clear she wasn’t using the organization as a pseudonym. Granted, it is an excellent article …

Reseller Reprobate Alert

Friday, February 14th, 2014 by Drew McManus

There’s a must-read article at Butts In The Seats about the nagging peril of ticket spoofing which is when disreputable individuals prey on your potential ticket buyers by presenting themselves as legitimate vendors for your events. You’ve likely seen adds whether you knew it or not, especially at outlets like Facebook. In short, these scam artists bilk ticket buyers with exorbitant fees, treat buyers poorly, and let you deal with the …

Paying The Ticket Price Piper

Friday, January 31st, 2014 by Drew McManus

There were two items of note this week related to ticket pricing strategies. First up is The Metropolitan Opera (The Met), which released data detailing large losses in the wake of dynamic pricing initiatives that ushered in a wave of price increases. Although The Met reversed the decision during Q1 2013, the damage was done and when the fiscal year was complete, they reported average attendance fell to 79 percent capacity, …