Marketing
Improve Marketing Performance By Rethinking Redesigns Part 1
Mon, May 5, 2012
by Drew McManus
One of my favorite online tech haunts, SmashingMagazine.com, published an article on 4/16/2012 by user experience and information therapist (what a cool title) Louis Rosenfeld that accurately sums up just about everything that goes wrong with orchestra website redesigns. Of course, he was talking about business websites in general but here’s what you can do
Digital Strategy Done Right
Tue, May 5, 2012
by Drew McManus
Today’s post is an unmitigated must-read for anyone involved with arts marketing. Recently, Austin Lyric Opera (ALO) Marketing Director, Marc van Bree, published an extraordinarily detailed series of articles that covers everything related to the ALO’s 2011-2012 season website redesign and associated digital strategy update. The series not only serves as a superb guide for
Looks Like Zurich Chamber Orchestra Is The Favorite
Wed, Apr 4, 2012
by Drew McManus
Monday’s review of recent orchestra television commercials produced some good reader feedback and of the three videos, the final video on the page from Zurich Chamber Orchestra (ZCO) seemed to be the clear favorite. It was my favorite as well; it was an excellent length and very creative, although I’d be curious to know more
Another Voice Questioning The Need For Apps
Tue, Apr 4, 2012
by Drew McManus
Less than a year ago, the discussion within the web development community about the need for platform specific apps, meaning applications designed for Smartphones and tablets, started off as a trickle but has since turned into a torrent. The bulk of opinion favors allocating resources toward responsive web design and one of the latest voices
Do These Commercials Inspire You To Buy a Ticket?
Mon, Apr 4, 2012
by Drew McManus
Although television ads beyond those with a shoestring budget are beyond the reach for a number of groups in the field, there have been a set of spots coming out of Europe this year that are worth watching. In fact, I posted one of the following videos on my Facebook wall last week and the
