Marketing

More Fun With Video Commercials

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At the beginning of the month I published an article about a new wave of resources for putting together high quality video commercials along with an example in the form of a promotional video I put together using some of the options provided in the list of resources. Since then, dozens of arts managers have written in asking a number of great questions and it’s time for round two. Using the …

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Brains…Process…Brains…

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There’s a terrific post over at Butts In The Seats from 9/6/2011 that’s worth your while to read titled Brains, Rather Than Butts, In The Seats. The gist of the article focuses on the notion that arts marketing needs to shift away from a strategic mindset as defined by subscriptions. Now before you think this is another log on the subscriptions good/subscriptions bad fire, guess again.

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Get Into The Groove With Video Commercials

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It’s never been easier to create some really high quality, stunning video commercials thanks to recent advances in digital video editing and visual effects rendering. So even if you don’t have a budget for broadcast commercials (who does?), you can start to take advantage of creating video commercials geared toward online distribution.

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A Reminder About The Value Behind The Live Concert Experience

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It never ceases to amaze how much perception can change from one individual to the next and even though it’s no secret that a live concert event is a very subjective experience, we don’t always have a chance to read about it from two very divergent views. Yes, there are music critics but there are few surprises in the traditional concert review format. Instead, I’m talking about the story behind the story, such as all of those off stage elements that intertwine with the music.

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