Marketing
Chrysler, The DSO, And The Super Bowl
Tue, Feb 2, 2011
by Drew McManus
There was a fascinating Super Bowl advertisement from Chrysler Group LLC. Although the ad was designed to see the new Chrysler 200, the ad’s star wasn’t the car, it was the literal city of Detroit; its perseverance, independence, and its strength among world class competitive markets…
Why Smart Managers Are Looking At The Slow Food Movement
Mon, Jan 1, 2011
by Drew McManus
Recently, Diane Ragsdale posted an interesting article at her blog that compares the Slow Food movement and the culture sector. It’s chocked full of thoughtful observations and, in turn, has generated a healthy comment thread. Ragsdale’s post made me recall the pair of articles at Neo Classical from Holly Mulcahy in 2008 on the same
“Must Have” Info About The New Twitter
Fri, Nov 11, 2010
by Drew McManus
If you aren’t already aware, Twitter is in the process of gradually nudging users toward the updated user interface and although it is undeniably better than its predecessor, it does have one annoying drawback that will likely cause a pain in your neck: it isn’t compatible with most custom backgrounds…
What You Should Be Reading About Groupon
Thu, Oct 10, 2010
by Drew McManus
Ever since my article about Joffrey Ballet’s Groupon success, there has been a good bit of discussion about the topic throughout the culture blogosphere. Tara George over at Technology in the Arts did some fascinating Q&A about Groupon with arts groups, Chad Bauman at Arts Marketing poked a few holes in the Groupon strategy, and
Two Google Items You Should Know About
Fri, Jul 7, 2010
by Drew McManus
Undoubtedly, Google products and services are a wonderful asset to any nonprofit performing arts professional. Each year, they seem to add some new app that makes us wonder how we ever got along without it. Likewise, upgrades and enhancements to current offerings make good apps even better but there are two Google related items that
