Marketing

Thanks to the seemingly endless creativity among the folks who marketing beer, Victoria Bitter (a brand in the Fosters chain commonly referred to as VB) launched a viral ad campaign toward the end of 2007 that featured 95 musicians from the Melbourne Symphony Orchestra and Orchestra Victoria performing solely on 451 VB bottles and 6

As an interesting continuation to the topic of orchestral microsites a reader sent along a link to the Berlin Philharmonic Cello Challenge, a microsite of the Berlin Philharmonic website. The microsite is designed entirely in Flash and although it is apparent that they spent a great deal of time on the microsite’s aesthetic quality, it

In one of their latest efforts to colonize all of cyberspace, or at least whatever Microsoft can’t hide, Google has created an easy-to-use and highly effective customizable search tool. In particular, the new tool allows registered Google users to create a search box capable of: Including one website, multiple websites, or specific webpages Host the

Right on the heels of the How To Connect With New Media series of articles the Chicago Symphony rolls out an updated press page at their website which contains some of the items from my Marketing Wish List…

Earlier this month, the Los Angeles Times published an article about an interactive seating chart tool being developed for the Los Angeles Philharmonic’s website. Called Seat Buddy, the online tool promises to let website users get a better look at the inside of the concert hall as well as what Seat Buddy’s founder described in