Marketing
Losing The Substance By Grasping At The Shadow
Wed, Oct 10, 2007
by Drew McManus
It seems as though every time you turn around people in the orchestra business are clamoring to start podcasts, begin blogging, and get on iTunes. Sure enough, more than a few orchestras have done exactly that; nevertheless, I have to wonder how many groups looking to move in this direction have really taken the time
Will You Be My Friend?
Mon, Oct 10, 2007
by Drew McManus
If you haven’t had the opportunity to go in and see what Facebook is all about, I recommend you carve some time into your schedule and get up to speed. According to their website, “Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies
Adults Only
Mon, Oct 10, 2007
by Drew McManus
Adult education programs is a well worn topic here at Adaptistration and regular readers already know that I favor a sizeable increase in the quantity and quality of educational activities targeted directly toward adults. Meaning, it is high time to move beyond the static lecture style activities which focus on having someone talk at a
Not Your Everyday Attendance Woes In Cincinnati
Tue, Aug 8, 2007
by Drew McManus
At least, that’s the picture depicted in the Cincinnati Enquirer from an article written by Janelle Gelfand and Cliff Peale…
We Still Need To See A Psychologist
Wed, Oct 10, 2006
by Drew McManus
I had a fascinating lunch time conversation yesterday with a manager in my area and we were talking about the usefulness of approaching marketing from the view of a behavioral psychologist. The conversation brought my memory to an article I wrote back in February, 2004 entitled We All Need To Go See A Psychologist…
