Drew McManus on the Orchestra business | est. 2003

Web/Tech

An Epic #ShareFail

Fri, Jan 1, 2020
by Drew McManus
Adaptistration People 011
Just in case you needed another reminder to use Facebook’s Object Debugger for verifying how your images look when shared: In all fairness, the group in question swapped out image with all deliberate speed but it’s still a fabulous #ShareFail. One for the record books.
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#TBT Stingy Event Details

Thu, Jan 1, 2020
by Drew McManus
Adaptistration People 192
Back in 2013 we examined the trend of orchestras to include scant information about an event on the corresponding single event pages at their website. Since then, not much has changed. Spend a little bit of time going through orchestra websites and odds are, you’ll find very little information about the works listeners can expect
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Do You Want More Earned Income Revenue In 2020? Then Here’s What You Should Expect From Your Ticketing Providers

Tue, Dec 12, 2019
by Drew McManus
Regular readers have heard me complain over the years about artificial limitations ticketing and customer relationship management (CRM) platforms place on earned income potential. One of the more popular posts on the topic was from 2015 where we examined how limitations in ticketing functionality were synthetically influencing discussions on earned income strategy. To Subscribe, Or
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The Coming Arms Race That Is Robot Driven Handwritten Notes

Mon, Dec 12, 2019
by Drew McManus
Adaptistration People 164
There’s a great article in the 12/21/2019 edition of The Washington Post by Abha Bhattarai that examines the booming business of robots that craft handwritten cards and letters. While the technology has been around for a few years, vast improvements in quality and lowered price points have conspired to attract a wide range of businesses,
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Your Bugs Are Showing

Fri, Oct 10, 2019
by Drew McManus
adaptistration-people-204
For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.