Web/Tech
Google Keeps Rolling Out The Goodies
Wed, Mar 3, 2008
by Drew McManus
In one of their latest efforts to colonize all of cyberspace, or at least whatever Microsoft can’t hide, Google has created an easy-to-use and highly effective customizable search tool. In particular, the new tool allows registered Google users to create a search box capable of: Including one website, multiple websites, or specific webpages Host the
Chicago Symphony Rolls Out Some New PR Bling
Fri, Feb 2, 2008
by Drew McManus
Right on the heels of the How To Connect With New Media series of articles the Chicago Symphony rolls out an updated press page at their website which contains some of the items from my Marketing Wish List…
A New Way To Look Before You Leap
Thu, Feb 2, 2008
by Drew McManus
Earlier this month, the Los Angeles Times published an article about an interactive seating chart tool being developed for the Los Angeles Philharmonic’s website. Called Seat Buddy, the online tool promises to let website users get a better look at the inside of the concert hall as well as what Seat Buddy’s founder described in
I Wonder What They Would Do For Ticket Sales
Mon, Feb 2, 2008
by Drew McManus
An article in the 2/13/2008 edition of The Hollywood Reporter examines a NYU study that determined blog posts can triple album sales. This is an early step toward quantifying the impact new media has on the cultural consciousness…
Microsites: The Future Of Performing Arts Websites?
Thu, Feb 2, 2008
by Drew McManus
I was hoping that Monday’s article about the "Ode To A Ford" project would spark a comment or two about the added value Ford’s microsite added to what is a straight-up viral ad campaign. I remember having a conversation with a colleague who doesn’t work in the orchestra business and isn’t a musician about a
